Tap into the Power of Women’s Real-World Voices

A trusted platform to deploy secure, de-identified health and wellness surveys—with built-in trust, engagement, and integrity.

WHAT IS ETHOS?

Ethos is the advocacy initiative of K’ept Health, created to connect women with trusted, meaningful research opportunities—through thoughtfully designed surveys, health questionnaires, and community-informed engagement.

Ethos Complements—It Doesn’t Compete

Ethos isn’t a recruitment firm—and we’re not trying to be.

We’re a powerful complement to your existing research infrastructure. Whether you’re working with a CRO, panel provider, or internal recruitment team, Ethos can be used as a standalone insight engine or layered into your existing approach to enhance reach, representation, and relevance.

Use Ethos to capture underrepresented voices early—before design decisions are locked in; deploy targeted surveys to test concepts, understand needs, or validate hypotheses, and add depth, diversity, and transparency to your data collection strategy.

Ethos helps you go beyond who’s available—to who really needs to be included.

If you're a company, researcher, or innovator working to build better products, improve care, or deepen understanding around women’s experiences—Ethos is how you engage, ethically.

WHY WORK WITH ETHOS?

Because how you collect data matters. Because trust is the new baseline. Because women are tired of being overlooked—and ready to be heard.

Through Ethos, your organization can:

  • Reach an engaged, verified community of women across life stages and identities.

  • Launch privacy-first surveys that are reviewed and distributed with integrity.

  • Collect de-identified, actionable insights without building your own research infrastructure.

  • Offer participants something of value—whether that's an incentive, early access, or the opportunity to shape the future

  • Strengthen your brand’s credibility as a company committed to equity, ethics, and inclusion.

HOW WE WORK?

We partner with organizations on a limited basis through our REVEAL Framework™—a high-touch research activation model. We handle the process. You receive the insight—and the trust that comes with doing it right.

Who We Work With

We collaborate with:

  • Femtech and digital health startups

  • Consumer health and wellness brands

  • Research institutions and public health teams

  • Pharma innovators and clinical strategy teams

Each collaboration is tailored and invite-only. We prioritize alignment, mission integrity, and long-term impact.

The REVEAL Framework™

  • We align on research goals, target populations, and key insight outcomes—so your activation delivers maximum value from the start.

  • We handle outreach, consent, and communication with participants—ensuring trust, clarity, and high-quality participation.

  • You receive clean, de-identified data plus a custom summary of patterns, takeaways, and next-step recommendations.

  • Your company is featured as a trusted partner inside The Circle, our private platform for community updates and curated opportunities.

NEXT STEPS

Interested in launching a study through Ethos? Request a discovery call by completing the form. A member of our team will follow up with next steps

Ethos™ is the advocacy project of K’ept Health a women’s health informatics company. For more information about K’ept Health please visit www.kept.health.

Ethos REVEAL Framework™ Discovery Call